![]() Still, the real challenge will be to integrate the deals and find ways to monetize them - which will not be an easy feat. YHOO shares are up over 28% year-to-date, and the base of mobile users has gone from 200 million to 300 million during that same time period. That’s likely part of the reason Wall Street has liked Mayer’s moves so far. ![]() Other recent buys have included the $1.1 billion acquisition of Tumblr as well as smaller purchases for news app Summly, video conferencing platform Rondee and photo-editing app GhostBird. Talented people have come along with other deals Yahoo has made so far. Plus, there are other perks to the purchase, including the acquisition of Qwiki’s talented engineering team. The hope, though, is that Yahoo’s distribution footprint should be able to give the app a boost. ![]() Heck, Facebook ( FB) recently added short videos to its Instagram service.īut Qwiki has not been a huge success so far. Essentially, this is done by using photos and videos from the camera roll. This is a hot category considering the success of Snapchat and Twitter’s Vine. ![]() The company’s app for Apple’s ( AAPL ) iPhone allows users to make short video stories. The latest grab: a $50 million purchase of mobile video app Qwiki. Yahoo ( YHOO) CEO Marissa Mayer loves mobile and thinks it will help get her company into the fast lane again. In order to get in that fast lane, though, acquisitions are critical - precisely the reason she has been on a whirlwind of dealmaking. ![]()
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